Our story began in 2015, when our co-founder and CEO Bianca helped her mom care for her grandmother. They had no clue which products they needed, much less where to find them or how to use them. Online marketplaces were confusing, local shops had limited selection and no discretion, and both experiences lacked empathy. Bianca was shocked there was no What to Expect guide like there is for new parents, so she and her husband/co-founder Jonathan dedicated their lives to creating a solution for family caregivers just like you.